Welcome to the last (but not least) name on my favourite vintage designer list – BIBA!
1. Bob Mackie – Extravagant Glamour
2. Frank Usher – Elegance
3. Mary Quant – Innovation
4. Biba – Reinvention
From a ‘humble’ mail order company and boutique in the late 60’s to worldwide fame with an art deco themed flagship store in Kensington dubbed ‘the most beautiful store in the world’, BIBA was a sensation albeit short lived. It was the ‘in’ thing to do to just go shopping and hang out at BIBA, celebrities to working girl fashionistas got their fashion fix there.
Where labels like Mary Quant created and smashed fashion trends, they were still couture, but BIBA brought those styles to the masses, the vintage equivalent or precursor to the ‘highstreet’ stores of today that quickly bring the catwalk to everyday buyers. BIBA’s target market was predominantly under 30’s, the youth and young adult female market that hadn’t really been catered for post-war and hence were hungry for fashion they could call their own. The fabrics and colours were largely what was already in use for older women, but the designs and cuts were decidedly ‘youthful’, though I’ve read they were quite uncomfortable to start, but that didn’t stop the buyers. Later on, in the 70’s, the designs got more flamboyant and colourful but BIBA was known for taking the best of the not so distant past and updating it to make it fabulous again.
BIBA closed its doors in the mid-70’s due to an unsympathetic takeover, but is now available again at House of Fraser.
shopcurious.blogspot.com
rockpopfashion.com
pastpresentfuturelondon.com
c20vintagefashion.co.uk - Satin Blouse
c20vintagefashion.co.uk - Cream Satin House Coat
c20vintagefashion.co.uk - Blue Kaftan Coat
pessimiss.files.wordpress.com
belfasttelegraph.co.uk
The store was purported as always busy/full, with would-be shoppers queuing outside.
bibacollection.co.uk - Gorgeous Leopard print maxi coat
bibacollection.co.uk - Red asymmetric collar maxi coat
bibacollection.co.uk - Stylish check/plaid & faux fur jacket
shopcurious.blogspot.com
fashionthatpays.wordpress.com 
Comments on: "Top Vintage Designers NO:4 – BIBA" (3)
I first heard of BIBA earlier this year – their history is quite fascinating. Thanks for stopping by my blog today!
No problem!
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